When Earth Month ends each April, amazing things begin to happen thanks to our many Earth Month partners throughout the world, like WaterAid Canada and our global partner, Global Greengrants Fund. At Aveda, our mission is to “care for the world we live in” and one aspect of this is to help provide and protect clean water for people and the planet.
Today, we share two stories that represent the power of the Aveda Mission and the dedication of our incredible network of Artists and guests across the world. We’re thrilled to share an update on the work of our Earth Month partners in Madagascar. A country with an extraordinary, diverse ecology with plants and animals, some found nowhere else on earth, Madagascar is also where Aveda sources 14 plant and flower essences for some of our beloved aromas, and helps support many communities throughout the country to help protect clean water and local habitats.