Your skin’s vitality activator. This potent face serum significantly reduces fine lines and wrinkles, and improves skin’s elasticity while sculpting and firming — see the results below. Phytotech vegan collagen from plants plumps skin with hydration. Vitamin C works synergistically with our Vegan Peptide Complex to reduce the visible signs of collagen loss.

After 1 use:
80% had improvement in prismatic radiance and smoothness¹

After 4 weeks:
85% had improvement in elasticity²
76% had improvement in crow's feet lines²

After 12 weeks:
91% had improvement in frown lines (“elevens”)³
See visible firmer skin³
See visible improvement in nasolabial folds and neck fine lines and wrinkles³

SUITABLE FOR
For all skin types, including sensitive skin.

AROMA
A citrus-floral aroma with geranium, orange, and lavender essential oils.

WHAT ELSE YOU NEED TO KNOW
• Vegan
• Dermatologist-tested
• Non-Acnegenic
• Non-comedogenic
• Leaping Bunny approved
• 96% naturally derived<sup>**

1</sup>Clinical testing on 33 women after using the product once.
²Clinical testing on 33 women after using the product for 4 weeks, twice daily.
³Clinical testing on 33 women after using the product for 12 weeks, twice daily.^*Per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.

HOW TO USE
Apply to face and neck in the morning and night before moisturizing.

THE REJUVENATING RITUAL
STEP 01. CLEANSE
Advanced Botanical Kinetics^™ Micro-Purifying Cleansing Mousse
Cream-to-foam cleanser that removes makeup, oil, and impurities.

STEP 02. PREP
Advanced Botanical Kinetics^™ Revitalizing Essence Lotion
Hydrating essence that smoothes skin and refines pores.

STEP 03. TREAT
Advanced Botanical Kinetics^™ Vitality Serum
Powerful serum that significantly reduces the look of fine lines and wrinkles.

STEP 04. MOISTURIZE
Advanced Botanical Kinetics^™ Plumping Milky Lotion
Lightweight lotion that plumps skin and boosts radiance instantly.

Advanced Botanical Kinetics^™ Plumping Creme
Multi-action cream that plumps skin while firming and visibly reducing wrinkles.

STYLIST TIPS & TRICKS
“When my guests want to see real visible results in firmness and smoothing, the Vitality Serum is my go-to. The texture glides on beautifully and delivers targeted ingredients that help soften fine lines and improve elasticity — all while feeling light and luxurious.”
— Shelley Bawiec, Aveda Global Spa Educator and esthetician

Water\Aqua\Eau, Glycerin, Butylene Glycol, Propanediol, PEG-40 Hydrogenated Castor Oil, Ascorbyl Glucoside, Collagen Amino Acids, Yeast Extract\Faex\Extrait De Levure, Niacinamide, Caffeine, Glycine Soja (Soybean) Seed Extract, Iris Florentina Root Extract, Crithmum Maritimum Extract, Laminaria Digitata Extract, Hydrogenated Vegetable Oil, Cucumis Sativus (Cucumber) Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Porphyridium Cruentum Extract, Sigesbeckia Orientalis (St. Paul's Wort) Extract, Hordeum Vulgare Extract\Extrait D'Orge, Lactobacillus Ferment, Litchi Chinensis Seed Extract, Zingiber Officinale (Ginger) Root Extract, Sodium Hyaluronate, Squalane, Caprylic/Capric Triglyceride, Sorbitol, Dipotassium Glycyrrhizate, Acetyl Hexapeptide-8, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Polysorbate 20, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glucosamine Hcl, Citric Acid, Sodium Hydroxide, Xanthan Gum, Cellulose Gum, Carbomer, Pentylene Glycol, Dextrin, Fragrance (Parfum),* Cananga Odorata Oil/Extract, Lavandula Oil/Extract, Rose Flower Oil/Extract, Jasmine Oil/Extract, Pelargonium Graveolens (Geranium) Flower Oil, Citral, Limonene, Hydroxycitronellal, Terpineol, Eugenol, Linalool, Terpinolene, Geraniol, Citronellol, Linalyl Acetate, Beta-Caryophyllene, Pinene, Geranyl Acetate, Tocopheryl Acetate, Resveratrol, Sodium Citrate, Sodium Phytate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate ^*Aveda’s Own Pure-Fume™ Aroma with Grapefruit, Geranium, Mandarin and Other Pure Flower and Plant Essences <ILN55205>

Bottle is made with 20% recycled glass, pump is made with 70% recycled plastic, and carton is made from post-consumer recycled fiber.

Please remove the pump and recycle the bottle.

Manufacturing powered by renewable electricity, including a mix of on-site solar and wind.